What Is the 'Chill Guy' meme? Origin, Copyright drama, and Crypto controversy explained

The "Chill Guy" meme, featuring a laid-back anthropomorphic dog, has become a sensation on social media. But its creator, Phillip Banks , is now embroiled in a battle over the use of his artwork in cryptocurrency and marketing campaigns. What Is 'Chill Guy'? "Chill Guy" is a simply drawn brown dog with a relaxed vibe. He sports a gray sweater, rolled-up blue jeans, red sneakers, and a subtle smirk. His hands—or paws—are tucked into his pockets, exuding a calm, unbothered demeanor. First shared by Banks on Instagram on October 4, 2023, the post introduced the character with the caption: "My new character. His whole deal is he's a chill guy that lowkey doesn't give a (expletive)." The meme struck a chord with social media users, especially men, who relate to its easygoing persona. Popular TikTok captions include: Barstool Sports described it as a “mirror” for laid-back men everywhere, writing: "It’s not just a random image or a passing joke. It’s a reflection of all of us who embody that calm, unbothered vibe." Meme's Rise and Crypto Controversy The "Chill Guy" meme has grown beyond social media into brand marketing and cryptocurrency. Companies like Sprite Europe, CBS’s NFL, and March Madness have referenced the meme in campaigns. More controversially, a crypto token named CHILLGUY launched, using the dog’s face as its branding. By late November 2023, the token's market cap exceeded $400 million, according to CoinMarketCap. Phillip Banks Fights Back Phillip Banks, believed to be the original artist, is taking action to protect his creation. In screenshots shared by his followers, Banks announced plans to copyright "Chill Guy" and issue takedown notices against brands profiting from the character without permission. Banks expressed his disapproval of the meme’s association with cryptocurrency, posting a statement on Instagram: "I do not, and will never, endorse or condone any crypto-related projects involving my work. I have absolutely no interest in anything crypto-related." Banks' firm stance aims to prevent further unauthorized use of the character. Why Is 'Chill Guy' So Popular? Part of the meme's charm lies in its relatability. The dog’s cool, unbothered demeanor resonates with those who see themselves as easygoing and unaffected by life's chaos. The simplicity of the art also allows for versatile captions and applications, helping it gain traction across social platforms. However, as "Chill Guy" transitions from meme to marketing tool, it raises questions about artistic ownership and how far memes can go before crossing ethical lines. For now, "Chill Guy" remains a viral symbol of nonchalance—but its creator is determined to ensure that his art remains chill on his own terms.